Role: Creative Director
Agency: Match 马马也, Shanghai
Descente, a leading Japanese skiwear brand, that prides itself on craftsmanship and innovation to help skiers achieve their best even in the most extreme conditions.
For the launch of Descente’s Fall / Winter campaign, the brand introduced new technology and innovation in their ski jacket. The challenge was to create a narrative that would both highlight these new product features, and also communicate their effectiveness.
Taiwanese actor, Eddie Peng (彭于晏), showcases the new ski jacket technology by entering a virtual snow covered planet, where the harsh conditions push the skiwear and his abilities to the limit.
Descente Fall / Winter — Key Visuals
“Design That Moves”
